One of the biggest problems that lawyers and dentists share is the mostly negative perception that people have of the two professions. This is why personal image is very important when building your brand. That’s where marketing works for you; marketing is the primary tool businesses use to show people the image that the business wants to present. Here’s how you can build the image you want people to see:
Active And Updated Social Media
One way you get people to know you is via interaction. Obviously, not everybody has the time or inclination to visit your office just to get to know you. Here’s where social media can work for you. A social media page is usually the first point of contact between a business and people who are interested in availing of their services.
A social media page lets you control what you show your potential clients. If you’ll be attending or hosting a booth at a convention or if your office has any important announcements to make, a social media page is more likely to be seen than an email or flyer, both of which are more likely to end up in the trash rather than in your clients’ memories.
Decide On An Image And Stick To It
Few things are more confusing to potential customers than a company who can’t maintain a consistent image. An inconsistent public image makes it hard for customers to get a proper feel if you’re the type of business they want to trust their dental or legal needs to. Maintaining a consistent image is essential in gaining the confidence of potential customers.
Know When To Change Your Image
While it may seem like the complete opposite of the previous entry, it’s actually more of a compromise; given how the world is constantly changing with values being re-evaluated on an almost monthly, knowing when to change your image to reflect your stance on those topics. Why would you want to show your stance on these topics? Because it reflects the image you want to show.
Alternatively, knowing when not to change is essential. There are some topics that businesses are better off not taking a public stance on. Knowing when not to let your personal feelings influence the public image you’re cultivating is can help show your business professionalism.